However, in the ever-changing landscape of global privacy laws and fewer opportunities to target online audiences using traditional analytics, eCommerce brands have found great value in turning their attention towards key influencers and social data. Historically, eCommerce brands relied heavily on paid media analytics to identify and reach consumers. Audience re-targeting in a time of changing data privacy laws The most successful marketing campaigns are based on genuine recommendations from trusted creators. It’s also possible to use this strategy to identify your most influential existing fans and customers, then activate them as brand ambassadors. Seeing whose content is resonating with a target audience allows brands to better identify aligned creators, and in turn, to reach as-yet untapped markets. Identify brand ambassadors from your existing audience and customer baseīy focusing on which audiences are engaging with a brand’s content, marketers can then look to which creators that audience already follows, identifying influencers that may already have an affinity for the brand. Marketers can then create an ideal audience profile backed by data by monitoring conversations about a brand and its competitors, tracking keyword performance, and understanding trends in the niched-down online community. By focusing on past audience behavior, marketers can gain a better understanding of not only who is talking about the brand, but how they’re talking about it. In order to determine which consumers are most likely to purchase from an eCommerce brand, start by identifying who’s already engaging with the brand on social. The most effective marketing campaigns begin with accurate social data pulled from aligned target audiences. Start with social intelligence: What is your target audience talking about and how? In this post, we’re going to take a deeper look at how eCommerce brands can identify target audiences, leverage influencer relationships, and track specific social data points to increase the ROI of their overall marketing strategies. Historically, it’s been challenging to predict and measure the success of creator partnerships, especially in the absence of the right technology.
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